Category — Mobile

With all the recent buzz surrounding iPhone OS 4.0 – one thing just boggles my mind… the possibilities for advertisers, both locally or nationally, to broadcast their message to all those eyeballs.

While I am not certain at this point whether you can control ad placement by geo parameters (like with Facebook Ads) it would be quite revolutionary if you could.

A great example is when a user goes to “Check In” using Foursquare or Gowalla – they are presented with an advertisement by a competing restaurant or maybe a service or business that compliments their current destination.

Better yet, an advertiser could broadcast a discount or coupon if you were to switch to their restaurant.

The possibilities really are infinite with something like this – and it’s a really engaging method of advertising that I think would produce a solid ROI and measured effectively.

Do you have any ideas or thoughts on effective ways to utilize the new advertising iPhone OS 4 will bring?